Influencer rate card template, with three worked examples

A brand sends a DM: "Love your content, what are your rates?" You could write a new answer every time. Or you could send one link that already says it.

This post gives you a template you can copy today, then fills it in three times so you can see it working:

• a beauty creator;
• a travel creator;
• a UGC creator.

The template

Copy this, then replace everything in square brackets.

Under the table, add your terms:

• Deposit: [percent]% to book, the rest on delivery.
• Timing: [days] from brief to first draft.
• Payment: invoice due within [days] days.
• Usage: organic posting on my accounts only, unless agreed.

That is a full rate card. Everything below is about filling it in well.

Example: a beauty creator

Daniel makes skincare and makeup videos. Most of the brand work is local, with some international brands that pay in dollars. The rate card shows one main currency and says invoices can be in USD too.

What makes it work:

• The bundle is cheaper than the parts, so brands that want more pick it.
• Paid usage is separate. A brand that only wants a post does not pay for ads it will not run.
• "From" prices leave room for longer videos or harder briefs.

Example: a travel creator

Sam films travel and food, at home and abroad. The clients are tourism boards, hotels and tour companies, many of them overseas. Prices are in the currency most of them pay in, and travel is listed as a cost the client covers.

What makes it work:

• It sells outcomes, not just posts. A hotel wants photos it can use too, so the photo set names the usage.
• "At cost" for travel tells clients what to expect without a number that changes every trip.
• One day rate covers jobs that do not fit a package.

Example: a UGC creator

Lena makes UGC: videos that brands post on their own accounts and run as ads, not on the creator's own feed. The clients are brands at home and in Europe, invoiced in their currency when they ask.

What makes it work:

• Usage drives the price. UGC lives in a brand's ads, so the time it can run matters more than reach. Our UGC rate card guide goes line by line.
• Hooks and raw files are sold on their own. Brands that test ads want both, and they are quick to make.

How to fill in your own

Go row by row:

1. List what brands ask you for most. Not every format you can make. Three to six items.
2. Name each one the way a brand would. "Instagram Reel, 30 to 60 seconds", not "Content piece".
3. Write what is included. Length, rounds of edits, how long the brand can use it.
4. Price it. A fixed price when the work is the same each time, a "from" price when it grows with the brief. Our guide on how to make a rate card covers how to find a starting number.
5. Add one bundle. It gives brands an easy bigger yes.
6. Put extras on their own lines. Paid usage, exclusivity, rush and raw files.
7. Add your four terms. Deposit, timing, payment and usage.

Check it from the brand's side:

• Can someone see in ten seconds what they would get for their budget?
• Does any line say "content" or "post" without a platform or length?
• Is there anything a brand often asks for that is missing?

Share it as a link, not a PDF

A PDF goes stale the day you change a price, and you never know which version a brand has. A link stays current.

In Piku, each line of this template becomes a Rate on your Rate Card, shown on your page under your links. Each Rate can be a fixed price, a "from" price or a range, in your own currency. A brand taps Request, you send a quote with the extras added, and the quote becomes an invoice they pay online.

Then:

• put the link in your bio and your email signature;
• send it when someone asks "what are your rates?";
• ask for a deposit on bigger deals before you start.

Questions